The air in Kingston doesn’t just carry heat; it carries a frequency. If you’ve ever stood in front of a wall of h...
Rooted in Jamaican culture. Carried worldwide.
Velocity is the calm before motion — where focus and intention align.
The Start Tee
$63.00 CAD
The Start Snapback Hat
$49.00 CAD
The Start Hoodie
$97.00 CAD
The Start Sweatshirt
$84.00 CAD
Culture Carriers Worldwide
From Kingston to Toronto, London to New York —
the movement is global.
We don’t chase trends. We carry culture.
Join those who wear it with intention.
#CarryTheCulture
Capsule Highlights
Intentional pieces from our cultural capsules.
YARD TALK
Culture. Perspective. Movement.
Wisdom in a Few Words: The Philosophy Packed Into Jamaican Proverbs
Every day mi wata mi ting, one day mi ting ago ...
The Rise of Caribbean Streetwear: From Underground to Unstoppable
For decades, Caribbean fashion was either invisib...